Media Kit · 2025
New England
Sporting Life
Jeff Tulman & Brett Catlin
NSSA Competitors · Beretta SO5
New England · United Kingdom
New England · United Kingdom
Season 2026
The case for this partnership
Follower counts are the wrong metric for this audience
The buyers of Westley Richards guns, Tom Beckbe gunning bags, and Magellan Jets charters do not discover brands on algorithmically-driven feeds. They buy what their peers carry, wear, and recommend — in person, behind closed doors, at private clubs and on private grounds. @nesportinglife documents that world. It does not contain it. The account is the visible surface of a social and competitive network that operates mostly off-platform — at the peg, in the clubhouse, and in the circles where the relevant purchasing decisions are made. The relevant number is not the follower count. It is the number of people in the room when a recommendation is made.
On the platform
@nesportinglife establishes aesthetic credibility and competitive authority — the proof of quality that serious partners need to see. Four features by Beretta USA in the first two months. 4–5k views on top posts. A standard of content that earns its place in front of this audience.
Off the platform
Tulman and Catlin are embedded in the social, sporting, and professional networks where this audience actually lives. A brand carried into those rooms — on the range, at the club, on a driven shoot — travels through word-of-mouth channels that no media buy can reach.
4–5k
Views per
top post
top post
Early-stage, growing
4×
Featured on
Beretta USA
Beretta USA
Past two months
5
NSSA titles
this season
this season
Season ongoing
Jeff Tulman & Brett Catlin
Jeff Tulman
@nesportinglife
NSSA competitive shooter with multiple career titles. Three class titles in the 2025 season alone. An active participant in the sporting, social, and professional circles of New England and beyond — equally at home on a competition skeet field, a driven shoot in the UK, or a private club in Boston. Shoots a Beretta SO5.
Class Championship Titles · 2025–2026
12 Gauge Class — North Atlantic Championship, 2026 (defeating the reigning World Champion)
12 Gauge Class — March Madness Tournament, 2026
12 Gauge Class — Spring Open, 2026
Two Man 12 Gauge — Ice Breaker, Ludlow (w/ Catlin)
12 Gauge Class — Winter League, 2025
Brett Catlin
@nesportinglife
NSSA competitive shooter with multiple career titles. Member of The Country Club in Brookline and a natural presence in the sporting and social networks that surround New England's most established private clubs. Competes alongside Tulman across the NSSA circuit and on private grounds in the US and UK. Shoots a Beretta SO5.
Class Championship Titles · 2025–2026
20 Gauge Class — North Atlantic Championship, 2026
Two Man 12 Gauge — Ice Breaker, Ludlow (w/ Tulman)
North Atlantic Championship
12 Gauge Class · Tulman · 20 Gauge Class · Catlin
Ice Breaker Tournament · Ludlow
Two Man 12 Gauge · Tulman & Catlin
2026 NSSA season
2026 competitive season
Completed · titles won
Ice Breaker Tournament
Ludlow · 2026
Two Man 12 Gauge — Tulman & Catlin
March Madness Tournament
12 Gauge Class — Tulman
Spring Open
12 Gauge Class — Tulman
North Atlantic Championship
12 Gauge Class — Tulman · 20 Gauge Class — Catlin
Upcoming · partner exposure ahead
State Championships
Massachusetts · Wyoming
Full content coverage planned
Additional NSSA Circuit Events
Season continues
NSSA World Championships
San Antonio, Texas
Flagship content opportunity of the season
Marquee Event · 2025
NSSA World Championships
San Antonio, Texas
San Antonio, Texas
The pinnacle of sporting clay competition in the United States. Partners carry @nesportinglife into San Antonio — the most concentrated gathering of serious sporting shooters anywhere in the country. Five titles already won. The most significant events of the year still ahead.
San Antonio
Texas · 2025
A driven shoot at New England Upland — members, dog handlers, and the gamekeeper to the King of Sweden.
New England Upland · Private grounds
Coaching & training pedigree
World-class instruction
Two-Time World Champion
Skeet Shooter
Skeet Shooter
Tulman and Catlin have trained under a two-time world champion in skeet — a coaching relationship that reflects a serious, long-term commitment to technical excellence at the highest level of the discipline.
Holland & Holland · London
Head Instructor,
Holland & Holland Shooting Grounds
Holland & Holland Shooting Grounds
Instruction from the head coach at Holland & Holland's shooting grounds outside London — one of the most storied names in the British gunmaking tradition. A credential that speaks directly to every serious name in the British and American gun trade.
◈
Holland & Holland has been making guns and training shooters since 1835. Their Shooting Grounds in Northwood are among the finest in England. Having trained under their head instructor is not merely a coaching credential — it is an introduction to a world that Westley Richards, Purdey, and the London trade understand implicitly.
Holland & Holland Shooting Grounds · Northwood
Club memberships & network
◆
The Country Club (Catlin)
Brookline, Massachusetts
◆
The Quin (Tulman)
Boston, Massachusetts
◆
Minuteman Sportsman's Club
New England
◆
New England Upland
New England
◆
Additional private US & UK affiliations
Beyond their own memberships
Tulman and Catlin shoot regularly at a number of other private clubs through their wider social network — grounds that do not have a public presence, and circles where introductions happen in person. A brand carried into those rooms travels through channels that no media plan can replicate. This is the off-platform dimension of what @nesportinglife offers: not just content, but genuine presence in the environments where this audience makes decisions.
The gun room
The Country Club · Brookline
Competition day
The Country Club · Brookline
Third-party validation
Beretta USA · Instagram
4×
Featured in two months
Beretta USA's Instagram curates to an exceptionally high standard — a feature is an endorsement, and four features is a statement. In the first two months of the account's existence, a brand with 500 years of gunmaking heritage chose @nesportinglife four times. That is a signal worth more than any follower count.
Audience & reach
@nesportinglife operates at the intersection of three distinct high-value communities — each with its own purchasing character, each largely inaccessible to conventional advertising.
They compete at the highest level.
Equipment is not an afterthought.
Equipment is not an afterthought.
NSSA Competitive Circuit
Tournament shooters · Regional & national events
NSSA competitors are brand-literate, equipment-driven, and highly attentive to what serious shooters carry. They travel nationally to compete, invest significantly in guns and instruction, and act on peer recommendation above all else. A title at the North Atlantic or the World Championships puts @nesportinglife in front of this audience at its most concentrated.
Trust is built in the room.
It doesn't travel through a screen.
It doesn't travel through a screen.
Private Club Network
The Country Club · The Quin · extended social circle
Established New England families, senior corporate figures, and the social networks that surround them. Purchasing decisions here are made on personal introduction and trusted peer endorsement — not advertising. The extended circle of Tulman and Catlin reaches into additional private clubs and settings with no public presence, further concentrating this access.
Quality has no geography.
They'll go wherever it leads.
They'll go wherever it leads.
Field & Upland Sporting Community
New England Upland · driven shoots · private reserves
The overlap of the two communities above — financially established, deeply invested in quality equipment and the sporting life, equally at home on a New England private reserve or a driven shoot in the UK. The natural audience for bespoke and heritage sporting brands: the people who buy Westley Richards guns, commission fitted gunslips, and travel to Scotland for the season.
3
Distinct high-value
audience communities
audience communities
US·UK
Geographic reach across
premier sporting markets
premier sporting markets
The combined reach
No single demographic profile captures the full picture. The value of @nesportinglife to a partner is precisely this overlap — competitive credibility that opens doors on the circuit, social access that carries brands into rooms advertising cannot reach, and a lifestyle context that positions partners at the upper tier of the sporting world.
What a partnership delivers
01
Credentialed on-course presence
Products used in active NSSA competition by five-title holders. The equipment Tulman and Catlin carry is noticed and discussed by competitors who are themselves serious buyers at the highest levels of the sport.
02
Private club endorsement
What appears at the peg, in the bar, and in the gunroom at The Country Club or The Quin enters a word-of-mouth network no media campaign can access. These conversations drive purchasing decisions worth far more than any impression-based metric.
03
Worlds exposure
The NSSA World Championships in San Antonio is the single largest gathering of competitive sporting shooters in the United States. Partners travel with @nesportinglife into the most visible event of the season.
04
Holland & Holland provenance
Instruction from H&H's head coach connects @nesportinglife directly to the London gun trade tradition — and to the world Westley Richards, Purdey, and the bespoke sporting culture that defines the upper tier of this market.
05
Continental aesthetic
Tailored European field dress, engraved Beretta SO5s, and a visual sensibility shaped by New England tradition and British shooting culture. Partners appear in a context that elevates — not alongside casual American attire.
06
Ground floor opportunity
@nesportinglife is weeks old, with 4–5k views on top posts and a full season ahead. Early partners receive preferred terms, category exclusivity, and a relationship that deepens through state championships, Worlds, and beyond.
Partnership opportunities
Content integration
On-course & in-field placement
Products carried and featured across competition coverage, field days, and destination shoots in the US and UK — including state championships and the World Championships in San Antonio.
Ambassador
Season-long representation
Sustained presence throughout the remainder of the NSSA circuit. Category exclusivity available. Preferred terms for partners who come in now, ahead of the season's marquee events.
Private network
Word-of-mouth advocacy
Direct introduction and genuine endorsement within the private club, corporate, and social networks Tulman and Catlin inhabit. This is not a deliverable that can be quantified — it is the reason this partnership is worth having.
Aviation & travel
Destination & lifestyle content
San Antonio for Worlds. UK driven shoots. US private reserves. Natural integration for aviation, hospitality, and luggage partners seeking placement alongside a genuinely aspirational sporting lifestyle — not a manufactured one.